PRIMETIME ALL THE TIME
Precision brings 25 years of primetime documentary storytelling experience to contemporary social media platforms.
Character, narrative, humour and genuine emotion have all been a part of how tv programmes have engaged massive audiences for years. Hotels, Airlines, Hospitals and Luxury Brands all featured on primetime telly, making audiences fall in love with individual characters while telling positive stories about the institutions.
This is Precision’s storytelling DNA.
Now we use the documentary principles that made British TV the best in the world to deliver the very best contemporary social media content for brands.
Award winning STORYTELLING…
Founded by two-time International Emmy Award winning, BAFTA nominated and Royal Television Society Award winning documentary television producer Sam Whittaker, PRECISION tells real stories, really well.
The principals of documentary storytelling have always been about engaging the audience quickly, and then holding their attention. Whether it’s a ‘cold open,’ a ‘pre title tease’ or a ‘coming up next,’ short sequences that demand attention before deep diving into a story are the tv producers stock in trade.
In the world of social media, storytelling principles are identical, even if the time scales are reduced to seconds rather than minutes.